Who we are:

BORN IN BAVARIA – WORN AROUND THE WORLD

From 1921 to this day, Hanwag stands for traditional handcrafted workmanship combined with technical expertise, continuous innovation, durability and tradition.

For nearly 100 years, we have been making high-quality, functional mountaineering and trekking footwear at our headquarters in Vierkirchen near Munich.

Together with experienced professional athletes – alpinists, trekkers and mountain guides – our shoe designers and developers create innovative footwear for outdoor use that is perfected down to the smallest detail.

With a specific focus on the perfect fit, robustness and high-quality materials, all of the company’s footwear is made in Europe.

We are currently looking for a (Senior) Brand Marketing Manager able to strengthen our team in Vierkirchen (Munich).

What you´ll do

• Team Leadership: Develop and coach at least one team member, fostering a collaborative environment that encourages creativity and professional growth.
• Brand Marketing Campaigns: Design and implement innovative brand marketing campaigns across various channels, ensuring alignment with our brand identity and heritage.
• Project Management: Manage multiple marketing projects from concept to execution, ensuring timely delivery and adherence to budget
• Social Media Strategy: Develop and execute a comprehensive social media strategy that engages our audience and enhances brand visibility globally
• E-commerce Strategy: Collaborate with cross-functional teams to develop and support an effective e-commerce strategy that drives online sales and enhances customer experience.
• Communication: Communicate effectively with stakeholders at all levels, conveying brand messages clearly and persuasively.
• Collaboration: Work closely with product development, sales, and customer service teams to ensure cohesive brand messaging and customer satisfaction.
  

Who you are

• Good English knowledge (Business B2 level) and fluent in German (C1)

• Minimum of 4 years of experience in brand marketing, preferably within the outdoor or sports industry.
• Proven track record in developing and executing successful marketing campaigns
• Strong project management skills with the ability to prioritize and manage multiple tasks effectively.
• Exceptional communication skills, both written and verbal, with a knack for storytelling.
• A team player who thrives in collaborative environments and values diverse perspectives.
• Deep passion for outdoor activities, craftsmanship, and a strong appreciation for the traditions of the industry.
• Good time management skills
• Creative and problem solving mindset
• Detail orientated way of working

Our offer

Working for Hanwag means being part of an international, fast-growing company that wants to inspire people to walk with nature. As an employee for Hanwag you are offered:

• An international work environment where initiatives are cherished
• 28 working days of paid vacation
• Opportunity to invest in your retirement via subsidised partners (bAV)
• Marvellous colleagues that share a passion for the outdoors and sustainability
• Subsidised EGYM Wellpass membership with access to over 10.000 fitness studios and sports facilities across Germany and Austria for 25 Euro per month
• Possibility to lease a Job-bike with Eurorad for a value up to 10.000,00 Euro

Join the trek

If you’re ready to lead our brand into the future and share your passion for the outdoors, we want to hear from you!

Please apply through our career page in English. We review applications on a continuous basis and sometimes our posts close early due to so many all-star applicants - so apply right now!